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Google Acquires Teracent: Wants to Offer Smarter Display Ads
Written by Frederic Lardinois / November 23, 2009 10:24 AM / 0 Comments

teracent_logo_nov09.jpgGoogle just announced that it has acquired Teracent, a display ad company that specializes in creating customized display ads in real-time based on machine-learning algorithms. While regular display ads always look the same for every user, Teracent's ads are automatically created from multiple creative elements and can change according to factors like geographic location and language, as well as the content of the website, time of day, and the past performance of different ads. As Andy Beal describes it, this is basically "multi-variate testing for your banner ads."

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@BreakingNews: MSNBC.com Will Now Manage Twitter's Most Popular Breaking News Account
Written by Frederic Lardinois / November 23, 2009 9:40 AM / 2 Comments

bno_msnbc_logo_nov09.jpgBNO News, the news wire service famous for publishing breaking news stories through its @BreakingNews Twitter feed, just announced that it plans to launch a new news wire service early next year. In order to focus on this project, the BNO team will hand over the management of the @BreakingNews feed to MSNBC.com. According to BNO News, MSNBC will provide 24/7 breaking news headlines via BNO's Twitter feed, which will include updates from the new BNO wire service and other news organizations.


Your Browser is Now a Web Server: Opera Includes Opera Unite in Opera 10.10
Written by Frederic Lardinois / November 23, 2009 8:54 AM / 0 Comments

operalogo150.jpgOpera just announced the release of Opera 10.10. This latest version of Opera's desktop browser now includes Opera Unite, the company's browser-based web server. With Unite, users can share photos, music, notes, websites, forums and calendars - but unlike standard web apps, these apps are hosted on the user's computer. When Opera first talked about Unite, it claimed that this service would "reinvent the web." This resulted in a lot of hype before the announcement and the inevitable backlash right afterward. When we tested the first alpha version of Opera with the built-in Unite feature, however, we came away quite impressed.


Taptu Brings Real-Time Search to Android
Written by Sarah Perez / November 23, 2009 7:06 AM / 3 Comments

Having just launched a new real-time mobile search engine in conjunction with OneRiot only weeks ago, mobile search company Taptu is now expanding their revamped service to the Android platform. Today, they're launching a new application designed specifically for Android phones running version 1.5 and above. Like their brand-new mobile website, Taptu for Android includes real-time search results thanks to OneRiot integration. It also offers a touchscreen interface for viewing the results without having to pinch, resize, or refocus the screen.


Love it or Loathe It? AOL Reveals New Branding (POLL)
Written by Sarah Perez / November 23, 2009 6:11 AM / 7 Comments

Late last night, AOL revealed a sneak peek at their new branding campaign for their soon-to-be standalone content-focused business. The rebranding effort will officially launch on December 10th when AOL begins trading on the New York Stock Exchange as a separate company from Time Warner, its current owner. The new logos - yes, there are more than one - feature a lowercase "aol" on top of various colorful images that range from an orange goldfish to a green scribble. The odd designs are definitely different than AOL's "running man" or "triangle with swoosh" logos of years past - logos that became synonymous with the service that a large part of America once used to go online. But are the new logos any good? Or do they look more like the joke that AOL hopes it's not becoming?


Zoho Makes Another Move to be the IT of the Small Business Market
Written by Alex Williams / November 23, 2009 5:30 AM / 0 Comments

Thumbnail image for zoho-logo-august.jpgZoho is making another move to serve as the IT department for the small business market. Its latest offering is a service for staffing agencies and human resources to automate the process for hiring people.

The new service, available now, is an applicant tracking system that helps staffing agencies and recruiting departments track job openings, resumes and candidates. The enterprise is stil heavily dependent on email and manual processes for any number of practices with human resources being no exception to the rule.


Top Internet Trends of 2000-2009: E-commerce
Written by Richard MacManus / November 22, 2009 7:36 PM / 11 Comments

Over the past decade, Amazon.com and eBay have continued to dominate the online retail market in the United States. However, there have been signs that more social and distributed forms of online shopping are gaining traction. eBay, in particular, is beginning to lose ground.

In this post, we review the past decade of e-commerce and the key trends. Advances in recommendations technology, together with the emergence of social media and mobile commerce, have combined to change the way e-commerce is transacted.


Don't Assume China Mimics US-Style Social Media
Written by Guest Author / November 22, 2009 12:00 PM / 8 Comments

China enjoyed center stage this week thanks to President Obama's visit. Naturally, trade relations were on the agenda.

For Internet companies sitting in the US, news reports that chronicled the President's every move in China were a visible reminder of the business opportunity that may seem a click away.


Cartoon: Head Count
Written by Rob Cottingham / November 22, 2009 10:30 AM / 2 Comments

A few weeks ago, I spoke to someone who had finally reached the end of her rope with an obdurate boss. Having suggested a series of social media initiatives, only to see them wither on the vine as he refused to either push them forward or cancel them, she was ready to move on - not just to another job, but a whole different organization. (Possibly the mob. She has recently dreamed up some innovations on the homicide front that she's eager to try.)


Check Out the Companies That Make ReadWriteWeb Possible
Written by Admin / November 22, 2009 10:00 AM

readwritewebOur mission at ReadWriteWeb is to explore the latest Web technology products and trends. We're fortunate to have a great group of sponsors who support this goal. So, once a week, we write a post about them; about who they are, what they do, and what they've been up to lately. Pay them a visit and show your appreciation of their sponsorship of this site. Pay them a visit or tweet them a "Thank you" (see link below each sponsor) to show your appreciation for their sponsorship of this site. Or you can follow all of our sponsors at once using our Twitter list.

Interested in being a ReadWriteWeb sponsor? ReadWriteWeb is one of the most popular blogs in the world and is read by a sophisticated audience of thought leaders and decision-makers. We have several innovative new features in our sponsor packages that we'd love to tell you about. Email our COO Bernard Lunn for all the details.


ReadWriteWeb Events Guide, 21 November 2009
Written by Andrew Lobo / November 22, 2009 8:05 AM / 0 Comments

Here is this week's ReadWriteWeb events guide. As always, you can download the entire event calendar in iCal format or import it into your Google Calendar. You can also import individual events using the link beside each entry. This events guide is a weekly feature here on ReadWriteWeb. We publish it every weekend, as good a time as any to review your conference plans.

Know of an event taking place that should appear here? Let us know in the comments below or contact us.


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